We are living in a time where algorithms are constituting our world and somehow its controlling our activities. In my paper I’m going to discuss episode 5 of Ways Of Hearing where Krukowski explains how online corporations like amazon, spotify, facebook and others use algorithms to collect our information and present specific ads to us on our devices. By the use of algorithms, they have gained the power to take control of our choices. The algorithms use our history to find out the things we like or have been searching for. Then they recommend and advertise products specifically to us based on our likes and searches. Also in this episode Krukowski shows the difference between online shopping and shopping in physical stores. I’m going to express my opinion about his statement and try to illustrate it with some of my experiences.