In paper #2 I want to write about episode 5 “Power” of “Ways of Hearing” by Damon Krukowski. In the episode he talks about how companies like Amazon, Facebook and Instagram collect our information for example, information about the things we’ve bought or things we find interesting. They send us ads about those things. Krukowski explain how these ads they send create exposure for us instead of surprising us. This has actually happen to me. I remember talking to my friend about a product I liked in Sephora and I go on Facebook and I see a Sephora ad and all I said was “woah thats a coincidence” after that I kept seeing different types of makeup ads not only on Facebook but on Instagram too. This episode made me wonder how much power all these companies have.